Checklist For Setting Up Your Facebook Ads Manager

Setting up the backend of the Facebook Ads Manager can seem overwhelming, but with the right steps and settings, you can get your account up and running quickly and efficiently. Here's how:

1. Start by setting up a business account. This will allow you to access the full suite of tools and features offered by the Ads Manager, including creating and managing ads, setting up conversion tracking, and accessing business-specific insights.

2. Once you have a business account, navigate to the "Business Settings" section in the Ads Manager. This is where you'll be able to manage the various settings and preferences for your account, such as your billing information and payment methods.

3. Add your email address to the account. This will be the primary contact for any communication from Facebook about your ads, including notifications about ad performance and billing.

4. Enable two-factor authentication (this is a must) for added security. This will require you to enter a code from your phone whenever you log in to the Ads Manager, providing an extra layer of protection for your account.

5. Set up your ad account by navigating to the "Ad Accounts" section in the Business Settings. This is where you'll be able to manage the various ad accounts associated with your business.

6. Connect your ad account to your Facebook Business Page and Instagram account. This will allow you to run ads across multiple platforms, reaching a wider audience and maximizing your ad spend.

7. Create and connect your pixel. The pixel is a piece of code that you can place on your website to track and measure the performance of your ads. This will give you valuable insights into the effectiveness of your campaigns and help you optimize your ad spend.

8. Verify your domain. This prevents unauthorized use of your domain in ads, protecting your brand and reputation.

9. Set up eight events. Events are actions that users take on your website, such as adding items to a cart or completing a purchase. By setting up these events, you'll be able to track the performance of your ads and see how they're driving conversions on your site.

10. Add in extra users to your account. This will allow other members of your team to access and manage your ads, making it easier to collaborate and work together on campaigns.

With these settings in place, you'll be well on your way to managing and optimizing your ads in the Facebook Ads Manager. 

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